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PARIS — As big as a minaudière on the computer screen, the Incroyable et Merveilleuse Grenouille diamond ring rotates, each facet glinting seductively.

A few clicks away, one can inspect a Diosera “bar” couture jacket circa 1997, the texture of its woolen fabric and fringed edges taking on a 3-D dimension.

Dior’s new Web site, slated to go live on Wednesday, unites fashion and beauty universes at one address, and portrays — via high-definition images and videos — the French brand’s ongoing upscaling drive.

“Once you are in the house, you can go into different apartments,” Sidney Toledano, Dior president and chief executive officer, said during an exclusive preview of the Internet venture. “We decided to have a one-Dior site.”

PARIS — As big as a minaudière on the computer screen, the Incroyable et Merveilleuse Grenouille diamond ring rotates, each facet glinting seductively. A few clicks away, one can inspect a Diosera “bar” couture jacket circa 1997, the texture of its woolen fabric and fringed edges taking on a 3-D dimension. Dior’s new Web site, slated to go live on Wednesday, unites fashion and beauty universes at one address, and portrays — via high-definition images and videos — the French brand’s ongoing upscaling drive. “Once you are in the house, you can go into different apartments,” Sidney Toledano, Dior president and chief executive officer, said during an exclusive preview of the Internet venture. “We decided to have a one-Dior site.”

Filed under Dior web site Sidney Toledano